vitaminwater zero sugar is all in on flavor with zero compromise on taste and so is our audience. We created a campaign to align and support the generation that's willing to go all out, try new things, and live confidently as different versions of themselves. With Lil Nas X as the face of the campaign, the zero holding back line felt natural to the partnership.
We created auras for the different zero sugar flavors and brought them to life in different worlds through the eyes of Lil Nas X.
xxx is for the you that doesn't have time for zero satisfaction.
forever you is for the you that always honors the inner child, with zero inhibitions.
With love is for the you that holds zero back when it comes to emotions - and the you who knows self care is the most important care.
Gutsy is for the you with all the confidence and zero the second-guessing.
Shine is for the you that does more than the most because there's zero reasons to not look your best even at the nail salon.
