CW: Sydney Tasman / AD: Kaitlyn Peterson
Invest In Women.
Ellevest is an investment platform and financial literacy program made specifically for Women.
For years, in order to prove themselves in the finance world, Women needed to fit in with the old b*ys club. This campaign is built on the idea that instead of trying tirelessly to fit in, laughing at offensive jokes, and pretending a m*nsplain is helpful, Ellevest gives Women their own table to sit at.
Old b*ys club, we’re coming for you.
Insight: Women are capable of learning the ins and outs of the finance world for the purpose of self power and nothing else.
PRINT:
PRE ROLLS:
STEP ASIDE BOYS, IT'S OUR TURN.
THE WOMEN'S CLUB
The Women’s Club is officially replacing the “Ol’ B*ys Club”. It is a network of women who want to learn about money. Members will have access to potential business partnerships, advice on how to make money, how to handle their finances, and support other badass Women by investing in their success.
WEBSITE EXTENSION
The extension will be a “hidden portal” on the website with a passcode to get in. The portal is a place for women to connect with each other and openly share questions, advice, and thoughts in a forum. Think of it as a mini women's Linkedin. The portal is also where members will gain access to the “Women’s Stock” Portfolio, where they can physically invest in Women.
The Women's Stock Portfolio
If you can't join 'em, beat 'em. Ellevest will create a collection of investments into Women owned businesses.
One of the main purposes of the Women’s club is to teach members how to invest their money into something they value. With the Women's Stock Portfolio, members will be able to support themselves and help Women owned companies rise to greater success. Using the resources provided by Ellevest to make smart investments, we will quite literally Invest In Women.
"THE WOMEN'S CLUB" EXPERIENCE
Ellevest will create mini Women’s Clubs in places like Country Clubs, gym locker rooms, and college bathrooms. This idea is a spin on the Old B*ys Club that has been around for years where men discuss important business matters, all while leaving out a very important asset to any decision making process: Women
The Wall Street Journal
A new beat will be created for The Wall Street Journal. There will be a “Women” tab on the landing page of the WSJ website. Since Ellevest already has a blog with helpful articles for women on their website, this will help those articles reach more people. This is place where Female journalists can cover stories that affect them and write pieces spotlighting successful Women in business.
