CW/AD: SYDNEY TASMAN
at subway, we solve problems with a sub.
since scooby and shaggy are the ultimate sandwich lovers, we decided to add a new member to Mystery inc... A SUB SANDWICH NAMED SUB.
The campaign will unfold in tv spots that feature the gang (and sub) solving mysteries with a twist. Just as fred Is about to make A PLAN FOR THE GANG TO SPLIT UP AND LOOK FOR CLUES, SUB CHIMES IN WITH ONE WORD: SUB. WHEN HE SAYS SUB, THE WHOLE CREW SOMEHOW UNDERSTANDS THIS ONE ridiculous WORD AND THE MYSTERY GETS SOLVED.
CASE STUDY
:60 TV SPOTS
